ENTA Launches: A New Residential Brand For Those Who Haven’t Found What They’re Looking For

A fresh chapter in residential living begins with the launch of ENTA, a new design-forward residential brand created by HIVE for a new generation of homeowners. ENTA is built around a simple idea: that homes should reflect the people who live in them. Designed for those seeking more than just a place to stay, ENTA offers spaces that speak to creativity, individuality, and permanence.

The brand’s debut development, ENTA Mina, brings this vision to life with 119 character-rich residences located on Hayat Island in Mina, Ras Al Khaimah. The project is being delivered in partnership with RAK Properties and A.R.M. Holding – two of the UAE’s most respected development institutions.

His Excellency Mohammad Al Shehhi, CEO of A.R.M. Holding, said: “ENTA reflects our unwavering commitment to shaping the future of urban living, 119 design-led residences built with purpose and intention. This development goes beyond architecture; it represents a lifestyle aligned with the ambitions of a new generation. ENTA is where living, working, and connecting converge in a meaningful ecosystem. At A.R.M. Holding, we invest in more than buildings, we invest in people, in ideas, and in tomorrow. With ENTA, we’re creating spaces that don’t just support growth, they inspire it.”

Born from a shared ambition to bring more depth and soul into residential design, ENTA blends architectural restraint with expressive materiality. Interiors are calm, textural, and quietly confident – combining raw concrete and brushed metal with natural elements like wood and linen. The architecture follows suit, with clean lines and enduring materials that invite residents to shape the space as their own.

More than just a collection of homes, ENTA Mina introduces a complete lifestyle ecosystem. Amenities include a resident café and restaurant, hosting lounge, library, gym, infrared saunas, cold plunge pools, and generous outdoor gathering areas. At the heart of the project is a stand-alone coworking facility – an uncommon feature for residential developments – designed to support modern, flexible work with private rooms, breakout zones, and focused workspaces just steps from home.

Located in one of the UAE’s fastest-growing real estate markets, ENTA Mina offers a compelling proposition for both end-users and investors. Positioned on Hayat Island – part of the wider Mina masterplan – the project benefits from a waterfront location and close proximity to high-profile hospitality destinations including Nikki Beach Resort & Spa, Anantara Mina Resort, and the upcoming Anantara Residences.

Sameh Muhtadi, CEO, RAK Properties added: “We are proud to work with the team at HIVE on bringing this new brand and community to market. Customer needs and wants evolve and adapt over time, and as developers, we must do the same. This partnership enables us to reach new audiences, working closely with a team that lives and breathes the customer experience. ENTA represents another new and exciting chapter in the story of Mina, and we look forward to seeing the customer response and its ultimate realisation on the skyline of Ras Al Khaimah.”

Buyers can take advantage of flexible payment plans leading up to handover, along with the option to enroll in a fully-managed rental program operated by HIVE. Designed specifically for extended stays, the program offers a hands-off solution for owners looking to generate stable, long-term income. From marketing and tenant vetting to leasing, cleaning, maintenance, and monthly reporting, HIVE manages every aspect of the rental process – giving owners full transparency and peace of mind.

As the UAE’s residential market continues to mature, ENTA signals a shift toward homes with authenticity and emotional depth – spaces designed not just to live in, but to grow with. Created for those who value meaning over excess, ENTA Mina invites its residents to slow down, live intentionally, and put down roots in a home that reflects who they are.

“ENTA was born from watching HIVE tenants grow into homeowners – people who still wanted the feeling of what we created, but in a place they could truly call their own,” said Bass Ackermann, Founder & CEO of HIVE. “It addresses a market need for ready-made but authentic community. ENTA aims to speak to a new kind of homeowner – someone who values design, function, and feeling in equal measure. It’s a brand grounded in creative integrity, but also built to perform, whether you’re living in it or investing in it.”

Sales for ENTA Mina will open on May 23, with the development expected to be handed over in Q1 2028.