With the UAE’s real estate sector experiencing historic levels of activity and competition, broker collaboration has never been more crucial. At the heart of this shift is Broker Connect, a feature first launched by Skyloov in July 2024, which has rapidly reshaped how agents communicate, negotiate, and close deals across the market.

In a landscape where speed and agility often determine success, Broker Connect provides brokers with an instant, app-based messaging tool that allows them to coordinate directly with other agents, align on listings, and respond to client needs in real time, all from within the Skyloov platform.

The tool was the first of its kind introduced by a UAE property portal, reflecting an industry-wide move toward embedding communication directly into the professional ecosystem, eliminating the fragmentation and delays that can stall deals.

“There’s been a clear shift in what real estate professionals need in this market—faster communication, fewer silos, and greater control over the negotiation process,” said Dr. Abdulaziz Albwardi, Chairman of the Board at Skyloov. “Broker Connect was built to support that evolution. It’s designed to make agent collaboration more fluid and intuitive, so brokers can focus on what matters most: delivering results for their clients.”

Since its rollout, Broker Connect has seen steady adoption and positive feedback from across the brokerage community, and its influence has extended beyond the platform. Several other portals have launched similar features in recent months, signalling a broader trend: agent-to-agent tech is becoming an industry standard.

Industry observers say the emergence of integrated communication tools marks a turning point in proptech adoption, especially in markets like Dubai, where real-time responsiveness can significantly impact deal velocity and client satisfaction.

While Broker Connect is currently exclusive to the Skyloov app, its broader significance lies in the conversation it has helped spark: how can technology better support brokers on the ground? As the real estate industry becomes more digital, tools that enhance professional connectivity are increasingly seen as essential infrastructure, not just nice-to-have features.