Off-Plan Apartment Sales Surge 43% In Q2 2025 To AED 60.15 Billion, Signalling Global Confidence In City’s Growth Trajectory

JVC, Business Bay and Dubai Residence Complex lead demand; Off-plan townhouses capture 75% of villa segment value in Q2 2025

Betterhomes has released its Q2 2025 Residential Real Estate Market Report, revealing a strong quarter for Dubai’s off-plan segment, led by robust apartment sales, landmark new project launches, and a deepening investor appetite.

Off-plan apartment transactions surged 43% quarter-on-quarter, contributing significantly to a total sales value of AED 60.15 billion, a 37% increase year-on-year. The off-plan segment accounted for the majority of Dubai’s residential market activity, underpinned by strategic launches from top-tier developers and investor-friendly payment plans.

“The off-plan market continues to be one of Dubai’s biggest growth stories. Buyers are showing greater discernment, focusing on quality, developer reputation, and long-term rental yield potential. We’re seeing high absorption of newly launched projects, especially in well-connected, master-planned communities,” said Christopher Cina, Director of Sales at Betterhomes.

Apartments Continue to Lead the Charge

Apartments dominated the off-plan space, representing 80% of total residential sales and proving to be the preferred choice for both investors and end-users. The average price for off-plan apartments rose to AED 2,023 per square foot, reflecting a 12.5% growth since early 2023. Two-bedroom units led transaction value at 33%, followed by one-bedroom apartments at 30%.

Top-performing off-plan apartment communities included:

• Jumeirah Village Circle (JVC) – 12.2% of all off-plan apartment transactions
• Business Bay – 6.4%
• Dubai Residence Complex, Motor City, and Production City – each around 5%

Townhouses Dominate Off-Plan Villa Segment

While off-plan villa activity moderated, townhouses captured 75% of off-plan villa and townhouse sales, with strong demand for three- and four-bedroom layouts. The Valley led all villa and townhouse off-plan transactions with nearly 30% share, followed by EMAAR South (15.5%) and Athlon by Aldar (8%).

Total off-plan villa and townhouse value stood at AED 8.06 billion, with the average price per square foot at AED 1,368 for townhouses and AED 1,947 for villas.