Select Group Has Sold Out Its Off-Plan Master Community, Peninsula, Totalling A Gross Development Value (GDV) Of AED 7 Billion
Following the final successful sale transaction of the Grade A office tower, Select Group announces the completion of off-plan sales of its master community development, Peninsula, in the heart of Business Bay, totalling a Gross Development Value (GDV) of AED 7 billion. This is a key milestone that reflects strong investor confidence in both the development and Select Group.
Spanning 3.3 million sq. ft. of prime waterfront real estate, Peninsula blends residential, commercial, business, and world-class lifestyle amenities into one vibrant waterfront destination.
Among Peninsula’s 3,300 units across seven premium developments is the ultra-luxury Jumeirah Living Business Bay — a 35-storey tower developed in collaboration with Jumeirah Group. This exclusive tower offers 82 impeccably designed residences, ranging from 2,007 to over 12,000 sq. ft., as well as a suite of curated amenities and services. These include concierge services, a guest relations team, on-site residential management, security, housekeeping, valet services, and a residents’ lounge.
Select Group is thrilled to have commenced the handover process to investors earlier this year, with the completion of the handover to investors for Peninsula Five, The Signature Collection.
Soon to follow is Peninsula One, scheduled for early July 2025, followed by Peninsula Two and Peninsula Three, both scheduled for Q4 2025. Jumeirah Living Business Bay is planned for Q1 2026, while Peninsula Four The Plaza is scheduled for handover in mid-2026.
The master waterfront community also features 122,800 sq. ft. of retail space, including a 66,000 sq. ft. mall, a 217,000 sq. ft. Grade A office tower of 80,000 sq. ft. of leasable space, green areas, and an array of sporting and family-friendly leisure amenities, all integrated into a pedestrian-friendly design.
With its exclusive waterfront location and vibrant local community, some of the most recognised retail brands, such as Spinneys, Yas Healthcare, Freedom Pizza and Half Cup, have confirmed their presence, with many others in the retail and food & beverage space in discussion to join these brands in the Peninsula community.
At the heart of the Peninsula community is The Plaza, a standalone waterfront marketplace destined to become an iconic culinary destination. It spans an area of 17,000 sq. ft. over two floors, including a 6,000-square-foot terrace with panoramic views of the Dubai Canal.
“The completion of sales of Peninsula is a proud milestone for Select Group and a testament to our unwavering commitment to creating exceptional, well-integrated communities,” says Israr Liaqat, Group CEO. “Peninsula was designed to redefine waterfront living in the heart of Dubai, and the response from our investors and buyers affirms the strength of our vision and the trust placed in our brand”.
Select Group continues to deliver an unwavering commitment to excellence through its developments and investments. With a proven track record of creating iconic landmarks and vibrant communities, the Group remains focused on shaping the future of urban living, guided by innovation, quality, and long-term value.
As it celebrates the sell-out success of Peninsula, Select Group looks ahead to delivering new benchmarks in design-led, lifestyle-focused developments across Dubai and beyond.
